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Popularity™

Popularity™

The party game for friends and foes.

The story

Three years in the making. Popularity started life as a very different game — after our first project, Art of Murder, was shelved when the pandemic hit, we built THIS IS REALITY 2000 for Zoom instead. Once we wanted something physical again, the spirit of rivalry and creativity from both of those became Popularity: find out the true social pecking order among friends and foes. Popularity is published and distributed by Imagination Gaming, and is also sold on TikTok Shop.

The party game for friends and foes

Bored of small talk?

Or ever feel like socialising is hard work? Inspired by Truth or Dare, Uno, Snakes & Ladders and a dash of Cards Against Humanity, Popularity is all about making socialising fun again.

We've combined all these in a game with plenty of guaranteed memorable moments. Designed to be played by any group… best friends, family, colleagues, or people you've just met… Popularity helps get people chatting and making memories. Whether you choose to play it sweet or spicy, there's no need to make it personal! The game is all about creating your own drama: alliances, betrayals, laughter and outrage. Every time you play is different and depends on your group and personalities.

Whatever happens, you'll all be (even) better friends at the end! After three years of development, and with over 500 people having play-tested the game, Popularity is out in the world.

Who it's for

Perfect for…

  1. Pre-drinks fun

    Get the buzz going before that big night out out! Optionally add in a bit of booze, but either way, Popularity can get outrageous if you wanna play it that way. It's your opportunity to tell her how you really feel, show off your dance moves, break the ice with new friends, get the laughter flowing, and have you all ready to go out better friends than ever. The best social lubricant!
  2. Work games night

    Play this with your actually fun colleagues who aren't going to report you to HR. Even better, get HR along and bribe them with flattery and favours to ensure that pay rise! Play in under an hour, get those people you've only ever spoken to over Slack bonding in real life… and creating some proper connections.
  3. Family gatherings

    Get Grandma throwing shade, Dad showing off his best party trick (again… 🙄), and the teenagers being nice for once. Easy to pick up and understand, you can play the game as innocently as you like, so there's something for everyone. Guaranteed fun with just the right amount of family drama!
  4. Dinner party activities

    It's Thursday night, dinner's been devoured… now what? Whip out Popularity for an after-dinner game that will entertain your guests, still let you chat during the game, and give you a chilled, fun night with friends. With 30 to 60 minutes' play time, you'll be in bed early for that "work" from home Friday.

Replay value

Always different.

We've had people play the game again and again. It's always different depending on the group and how you play! If you want a different play style, we've also invented these versions:

  1. Height of UnPopularity

    Become the most unpopular!
  2. Mega-Mode

    Double all points given.
  3. Unfair Advantage

    Randomly assign start places.
  4. Exploding Twists

    Shuffle the Twist of Fate cards into the Main Deck. Get one, immediately play it!

Tactics

How to win.

  1. The Hero

    You'll only be playing Blue Action cards, using all the opportunities to get people on side. People will adore you so much, they'll be delighted when you reach the Height of Popularity first. What a love-in!
  2. The Wallflower

    Cause no trouble and store up those Reaction cards for a final leap to the top when everyone is least expecting it, with a massive sequence that will turn your -10 into a +20.
  3. The Villain

    Take people down a peg or two and become the object of everyone's fury. Just as you're languishing at the bottom of the board, land on a Twist of Fate to swap places with the most popular player and leap to victory!
  4. The Traitor

    Oh, thought they could trust you? Fools! Take advantage of others' faith in you only to turn on them when they least expect it.
  5. The Troublemaker

    See that alliance blossoming? Do everything you can to split it up and reap the rewards. Divide and rule!
  6. The Chancer

    You'll actively try to land on as many Twist of Fate spaces as you can and cross your fingers. Let the others do the hard work.
  7. The Drama Queen

    You'll be playing all the big dramatic cards, no small point movements for you. Whether you win or not, you'll certainly be the centre of attention.

Easy to learn

No more fights teaching the rules.

We've designed the game so you can teach the rules in thirty seconds and get the hang of it in three minutes. Perfect for social occasions without the usual board game fights over teaching the rules to the group.

Partners

Published with Imagination Gaming.

We have partnered with Imagination Gaming, who make other great games. We're really pleased with the faith they've put in the game, and they have been really helpful in finding a great printing partner, importing and warehousing. Lots of stuff we didn't think about when we started making the game!

What people say

From the room

Such a laugh before the pub at the weekend.

Amazon customer review

We were still talking about it on the way home from the pub!

Amazon customer review